Stand out 

in the inbox

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If only there were enough hours in the day to develop lead generation content, nurture new leads, and manage an ongoing email marketing calendar (on top of everything else you need to do to run your business well). 

You’re busy. I get it. Things are falling through the cracks or not performing as well as you’d hoped. I can help.


Are you ready to Bring your communication plan to life?

work with rachel

Book a call 

work with rachel

RSG has 6+ years of enterprise email marketing experience working with industry leading brands. Perfecting copy, creating email automations that convert, and developing email strategy is our absolute jam, and we want to turn your ideas into revenue driving campaigns. From email copy to email deliverability and everything in between, we've got you covered.

RSG has 6+ years of enterprise email marketing experience

"Rachel has really helped me to organize and streamline my digital marketing strategy. Her knowledge is vast and of great use. But even more valuable is her spirit of generosity and dedication. She is highly professional, yet still works beside me as a friend, confidant and true expert in her field. She has greatly helped me to brand my new business with clarity and authenticity. Rachel is a true gem!" 

Tara Heaton, Keynote Speaker and Message Strategist

Let's talk Services!

Newsletter Sequence

Communication +
Re-Engagement Overhaul

If you're noticing a dip in email engagement, this one is for you. We'll do a full audit of the emails that you're currently deploying and help you determine the best time of day and day of week to send out emails, map out subject lines and calls to actions that will help drive more engagement, and revamp your content to help you avoid spam traps to make sure your emails are seen in the inbox. Did you know that 20% of emails sent never even make it to the inbox? We'll make sure every email you send makes it where it's intended to go and boost open rates while we're at it.

Lead Generation + Nurturing 

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You know you should be emailing your list more often, but when you sit down to draft your newsletter copy you’re not sure what to even say. We take the guesswork out of what subject lines will drive more opens or what copy will convert by drafting a 6-12+ week newsletter sequence that is tailored to your ideal customer. We start with a discovery session to uncover your brand voice and overall objectives for the email program, then we deliver the copy, subject lines and preview text to you. Implementation, deployment and reporting available upon request.

Is everyone telling you that you need an email list but you’re not quite sure where to start? Let’s work together to develop the perfect lead generation content for you. From quizzes to behavior-based opt-in triggers, we will begin with a 30 minute discovery call to unlock the perfect approach for your business and goals. Once we’ve nailed down a lead gen approach, we’ll create an email workflow to nurture these new leads into a path for conversion.

Not seeing what you need?

Let’s craft something custom. We’ll start with a discovery + strategy meeting or series of meetings to create a roadmap for our project. Throughout the duration of the project, we’ll regroup to report on any applicable findings and refine our approach to help you execute against your goals.

book a session

Projects We thrive On

• Email marketing audits
• Email marketing and content calendars
• Journey Builder/Automation Studio consulting (SFMC)
• Marketing Automations/WebExtend consulting (Emarsys)
• Email workshops and strategy sessions

let's work together

Book a call

Not ready for a long-term commitment?

Book an Email Power Hour

This is 60 minutes of 1-on-1 email strategy, consulting, and masterminding. This video call will be tailored to your specific email marketing needs. We will uncover challenges, create clear action items, weed through the bullshit, and tap into your potential.

Whether you’re starting from square one or you’re a funnel extraordinaire who needs help going to the next level, this session will help you elevate your email game.

Claire McCarter, Author and Podcaster 

Rachel provided me with clear and attainable steps to improve my email strategy and she is truly an email MAVEN! I feel confident after our call that I can use her creative ideas to better serve my current email list. I know that I can grow my list using her strategies and I have a whole new outlook on the purpose of my emails. I used to feel overwhelmed and didn't know what step to take next when it came to my email list, but now I have an actual game plan that I can't wait to use. Whether someone is just starting out and doesn't have any clue what to do (like me), or someone has been doing this a while and wants to rethink their email strategy, Rachel is the go-to resource!

Don't just take my word for it...

Kelsey Chapman, Online Educator

Rachel is a copy goddess. With her help I was able to get my head above water, refine my writing to accurately portray my message, and totally  overhaul my communication process.

Don't just take my word for it...

Megan Sjuts, Web Developer + Designer

If you are struggling with understanding or implementing email marketing strategies in any way, Rachel is your go-to girl! My session with Rachel was so incredibly helpful and she provided practical, actionable steps that I could implement right away. She is incredibly knowledgeable and made the whole process of email marketing feel less overwhelming and easily achievable. Before my conversation with Rachel, I felt completely stuck with email marketing. Now, I feel less overwhelmed and free to move forward to start implementing the strategies Rachel recommended.

Don't just take my word for it...

Iviana Bynum, Writer, Speaker, and Mindset Coach

Working with Rachel was more than I ever expected. Not only did she dive right into how I need to be communicating with my ideal client, but she also left me with a detailed plan. As a multi passionate entrepreneur, I’ve always been stuck on how to talk to my email list, not wanting to confuse or annoy them. Yet Rachel knew exactly how I should be reaching out to them strategically. She also helped me come up with a game plan to reach each specific audience based on their initial need and create an email nurturing sequence so that I can guide them to each of my premium products. As if the call wasn’t enough, the notes I received after were more than gold. I’ll be referring to them over and over as I implement what she taught me. She knows her stuff! I’m so excited for what the future holds and, not only that, I know exactly how I’m getting there because I have an action plan! Thank you SO MUCH Rachel. You’re a lifesaver!

Don't just take my word for it...

Ashley, Blogger at

Don't just take my word for it...

Navigating the social media world as a blogger can be intimidating at times, and I'm not quite sure how I was getting by before working with Rachel. She is so passionate about what she does, and it definitely shows through in her work. Before meeting with Rachel, I was beyond stressed and heading towards the tipping point of burn out. She has made every aspect of what I do more organized, attainable, and enjoyable. Without Rachel's guidance, my blog and social media wouldn't be anywhere near as successful as it is today.


I highly recommend Rachel to anyone looking for marketing/consulting. She is extremely good at what she does and has honestly exceeded my expectations. We have worked on social media and email marketing projects that have taken my business to a much more serious level of professionalism. I have her to thank for my excellent web presence. I can't say enough about how much I have benefited from working with her. Also a huge plus, she is a wonderful listener when I have talked about my vision and goals.

Don't just take my word for it...

Get to know my heart over on Instagram


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